Burger Theory

As the Architect, Interior Designer and Procurement Agent for Burger Theory, Kraemer Design Group developed universal brand standards to be used across their portfolio of locations. The décor package celebrates the feel of rustic chic that emphasizes the brand’s casualness. Through the use of reclaimed wood, raw metal details and soft leather-like upholstery, comfort is promoted in the space—while the use of marble-like stone, bright red hardware and mosaic tiles dress it up. The overall use of these materials creates an atmosphere that defines refined authenticity.