As KDG celebrated the opening of the Shinola retail store, we were pleased to work with its neighbor and sister company, Willy’s Detroit. Located in Midtown, Willy’s extends the emerging retail experience along West Canfield. The retailer sells a variety of brands for outdoor products, clothing, homegoods and accessories for consumers seeking both style and quality.
The store occupies a single level with high ceilings and is approximately 2,900 square feet. A brand new concrete patio and entry storefront welcomes visitors in from the sidewalk. KDG took advantage of the existing conditions by allowing them to add character to the interior of the space. Exposed materials, such as weathered brick walls, concrete floors, exposed ductwork and concrete beams set this store apart from other multiple-brand retailers. Finishing touches like leather furniture and wood displays add a level of refinement that balances out the existing raw materials.