Part of making a great first impression to a guest is to provide fresh design in an open and contemporary way. Consumer research tells us this is what guests want and expect as part of their experience during their sta. Barriers should be eliminated to promote an open environment with an uninterrupted flow of space. Key supporting elements are refreshed, contemporary design, a variety of seating options, ceiling enhancements, combinations of flooring materials, automated dimmable lighting, and music throughout the space.