Drawing, procuring, coordinating—these are standard architectural tasks, but what about ideating, visioning, and branding? KDG recently had the opportunity to go beyond our traditional consultant role for a first-of-its-kind project: The Beer Grotto in Dexter, Michigan. In the formulation of this unique brewery and retail shop, we took our client on a journey that solidified the character of not just their physical space, but their entire brand. We led brainstorming sessions with the owners, conducted comparative research, presented theming ideas, brought their vision to life and set the standard for future locations.
By going beyond our traditional consultant role. We were able to complete a design story that solidified the character of The Beer Grotto as a unique brand and retail destination. Learn more about The Beer Grotto here: http://beergrotto.com.